Imagine a world where AI simplifies your daily tasks, enhances your creativity, and opens doors to limitless possibilities—this future isn’t decades away; it’s happening right now. Whether you’re a student, professional, or tech enthusiast, artificial intelligence is shaping industries, careers, and everyday life in ways you never imagined.
Netflix is one of the leading online video streaming industries and uses big data to collect and analyze information about customers and use this information to provide better customer satisfaction. Big data is one of Amazon's key tools when combined with artificial intelligence, this tool can be applied to make recommendations and make marketing decisions, so that customers can use the platform more effectively. This research paper reveals details that Netflix collects big data-related information from customers and uses all this information to provide better service for customers and customer satisfaction (Feng, Q., J. G. Shanthikumar. 2018). Aims This research aims to understand how can streaming services like Netflix use big data analytics to drive customer satisfaction and loyalty. A case study is conducted on the organisation name Netflix to identify best practices for the sector. Objectives · To u...
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